About Fortitude Health and Wellness, Inc.

Mission: To educate Americans in corporate and community sectors about preventative healthcare strategies to lower modifiable risk factors and reduce chronic diseases.

Goal: Provide cost-effective, self-care prevention services, resources, and innovative educational strategies to reduce health risks.

We are a health and wellness company with a special focus utilizing research to develop multi-cultural program strategies and health promotions that influence public behavior. We apply three theories to health-related behavior change: the Health Belief Model, Theory of Reasoned Action/Planned Behavior, Stages of Change and Social Learning Theory. These models are used as the foundation of our program construct and health promotion campaigns.

We apply time-tested evaluations and principles to address pressing societal challenges in the healthcare arena. Some of our focus areas include:

• Risk assessments and preventative screenings
• Changing diet and exercise habits to reduce overweight and obesity
• Reduction of type II diabetes and management of related complications
• Reduction of modifiable risk factors to reduce chronic diseases or Syndrome X
  (hypertension, high cholesterol, diabetes, kidney disease, and tobacco usage)
• Educational programs focusing on changes in sexual behaviors to reduce the spread of HIV-AIDS and other sexually transmitted diseases
  

Our core areas of expertise include:

• Individualized Health Assessments
• Biomedical Health Screenings
• Develop and implement outreach/impact strategies through culturally tailored prevention programs
• ROI outcome/evaluation measurement tools

• Believe that the advantage or benefits, such as price, time, and time of performing a behavior exceed disadvantages
• Have formed a strong positive intention or be committed to performing a behavior
• Believe that the behavior will produce a positive effect rather than a negative one
• Believe the performance of the behavior is consistent with their self-image
• Experience less environmental constraints to perform a behavior than not to

• Aetna Healthcare
• PacifiCare
• Guidant Corporation
• Urban League of Greater Dallas & North Central Texas, Inc.
• The Center for Closing the Health Gap in Greater Cincinnati
• National Minority Health Month, Inc.
• Black Women’s Health Imperative
• Four Seasons Hotel
• Executive Leadership Council
• Braille Institute
• Brown University
• Hilton Hotels

Our team of professionals are experts in health promotions, health assessments, and health & wellness prevention programs that begin with assessments and research, and end with program evaluations and refinement for greatest impact. We also believe that caring evokes passion, and passion evokes change.